Our Secret To Building A Successful Accounting Firm
If you’ve been in the accounting business for any number of years then you're probably good at the job. You know the laws, you know the numbers, and you can solve complex problems easily. These are the reasons that people hire you, so what else matters? Unfortunately, the skills you've developed to become the best accountant possible don’t necessarily translate to owning and operating your own business. A deep knowledge of tax regulations doesn’t make you a great leader or any of the other skills needed to run a successful business.
One of the most significant investments I have made in my accounting business is to really dig in and focus on marketing. You may be thinking that marketing and sales just aren’t for you, but your audience will never know how great your service is if you don’t tell them. Here are some things I have learned from my marketing team that may help you communicate with your customers.
Know Your Audience
It’s really important that you, as the leader of your accounting firm (even if you’re just a firm of one), know exactly who it is that you’re trying to attract. Do you want to work with huge corporations, small businesses, or families? Whatever your preference is, there are different ways to communicate with each of these potential clients. You can choose your language and your focus strategically if you know who you’re talking to.
Know Your Strengths
I know for a fact that my accounting firm is the best at fixing complex tax issues for our clients. We have a track record to prove it. So we intentionally communicate our value to anyone who will listen. We want our clients to know what makes us special, and we want to be the team that people think about when then needs something fixed (hence the name Fix-It Accounting). If you and your team members don’t know your strengths, I can promise you your clients won’t either.
Some accounting firms take business attire very seriously, and everyone walks around in suits and ties. That’s fine for them, but it’s just not me. It’s not us. So in my office we wear the clothes that make us feel good and make our clients feel comfortable. I know myself well enough to know that I don’t want to run a suit and tie kind of firm, so I set out to run a business that reflects my style and allows me to be my authentic self. And you know what? People love it.
As you continue to build your accounting firm set aside some time and resources to develop a focused and strategic approach to marketing. And remember, while we’ve used marketing as a tool to build Fix-It Accounting, we didn't do it alone. Assemble a team of experts who can help you take your business to the next level. For more information about Fix-It Accounting, give us a call today